Marketing and Sales

Paid advertising

Advertising is a great way to increase awareness of your business and boost sales. Our tutorial will help you strategise, create and monitor your paid advertising.

Online Tutorial

24 min read

3 chapters

Advertising & Marketing

Overview

The main focuses of this tutorial are

  • When and how to use paid advertising
  • Helping you target your audience online
  • Setting goals and KPIs
  • Execution and delivery
  • Analysis, monitoring effectiveness and ROI.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction and strategy
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