Coronavirus (COVID-19) – Local and national support, webinars, funding, advice and guidance.

Marketing and Sales

Paid Advertising

Advertising is a great way to increase awareness of your business and boost sales. Our tutorial will help you strategise, create and monitor your paid advertising.

Online Tutorial

24 min read

4 chapters

Overview

The main focuses of this tutorial are

  • When and how to use paid advertising
  • Helping you target your audience online
  • Setting goals and KPIs
  • Execution and delivery
  • Analysis, monitoring effectiveness and ROI.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction and strategy
Panel background image

Business impacted by the Coronavirus? Get support now.

Why not look at some of our other webinars, or get in touch with your local office?

Further Coronavirus Support Find your local office

You might also be interested in

Marketing – Online Tutorial

To raise awareness of your business and what it can offer your target customers, you need to communicate that to them in the right way, using channels that create the biggest impact.

PR Tips for business – Online Tutorial

PR is a valuable marketing tool which can be used to raise awareness of your business offering, create stand-out from competition and to drive sales or referrals.

Digital Marketing Strategy – More important than ever

When travel is much more restricted than before, it’s even more important for you to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are.

Business Gateway uses cookies to enhance your experience on our website. If you continue without changing your settings, we’ll assume that you are happy to receive all cookies on bgateway.com. Please read our cookie policy for more information.

Accept & Close