Marketing and Sales

Understanding SEO keywords

In this video tutorial, we explore one of the fundamental principles of search engine optimisation (SEO): understanding keywords.

Online Tutorial

9 min read

1 chapter

Search Engine Optimisation (SEO), Websites

Overview

We'll cover:

  • What keywords are
  • Why keywords matter
  • How to carry out basic keyword research using free, simple tools like Google Search and Google Trends
  • How to identify the search terms your potential customers use so you can optimise your website and attract the right visitors

Please visit our YouTube channel to view the transcript and to watch with captions.

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