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Video captures peoples’ attention online and is becoming increasingly important for engaging with potential, or real, clients.
Video gives you the chance to interact with your customers by allowing them to get to know your business, your brand and why your products and services are what they are looking for.
Want to use Instagram but not sure where to start? This course will give you a great introduction to one of the most popular social media channels today.
Create stunning images - for presentations, your website/blog, email newsletters and any social media channels like a professional - using a free, online tool called Canva.
This course aims to improve your selling skills, thereby increasing sales.
Perth & Kinross
Why should your business get involved with digital platforms? Are you missing a major opportunity for commercial growth? Could there be a threat to your market share if you don’t get into digital?
Every successful business regularly reviews its business plan to ensure it continues to meet its needs and responds to variations in the market, the economy and customer base.
Writing a marketing plan helps you decide which customers to target and how to reach them. A marketing plan includes factors such as: deciding which customers to target; how to reach them and how to win their business.
If you run a start-up business as an entrepreneur, you may be able to get extra support if you’re a woman, over 50, disabled, from a minority ethnic group, young or on a low income.
The EU’s General Data Protection Regulation (GDPR) comes into force on 25th May 2018. Here are our six top tips on things SME’s need to be doing right now to prepare for GDPR.
On 1 April 2017, HMRC launched the Alcohol Wholesaler Registration Scheme (AWRS) online look up service allowing those who purchase alcohol for onward sale or supply to check that their UK wholesaler is registered.
The new pound coin will be introduced in March 2017 and businesses which handle cash will need to prepare this.
Erika Douglas and Jimmy Hutchison are handloom weavers based in Newburgh, Fife who make their work on a Thomas Kennedy handloom built in Galashiels in the early 1900s.
Two brothers have launched a business that provides visitors to the Isle of Scalpay and Harris with a unique opportunity to buy live shellfish.
A former retained firefighter and his partner have set the West Lothian hospitality sector alight, welcoming nearly 31k customers through the doors of their café.
A Chartered Certified Accountant who set up an online marketplace to showcase small businesses is hoping to start a revolution in online shopping.
University of Cambridge post-graduate researcher, Oliver Scott, runs a technical translation and editing company from Portuguese to English based in St Andrews.
Moyra and Allan Ramsay set up Customized Choppers in 2006. Here, they share with us the story behind the business.
Do you want to know which aspects of your digital operation need improvement? Take our quick digital health check to find out.
Edinburgh business Drinkly has secured major investment to help it continue to grow.
Issue Five is dedicated to businesses who are faced with the challenge of trying to protect their business against an ever-changing cyber threat.
Understanding your market is one of the golden rules of business, so we’ve complied this list of over 100 different markets.
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