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23 Tutorials found

Understanding SEO keywords

9 min watch
1 chapter
Search Engine Optimisation (SEO)Websites

In this video tutorial, we explore one of the fundamental principles of search engine optimisation (SEO): understanding keywords.

An introduction to pay-per-click (PPC) advertising

13 min watch
1 chapter
Advertising & MarketingDigital Marketing

In this video tutorial, we dive into the world of pay-per-click (PPC) advertising - a powerful tool for driving targeted traffic to your business website.

An introduction to Google Analytics

11 min watch
1 chapter
Advertising & MarketingDigital MarketingE-commerceWebsites

In this video tutorial, we explore how to use Google Analytics to improve the performance of your website and digital marketing efforts.

How to create an effective email marketing strategy

13 min watch
1 chapter
Advertising & MarketingContent CreationDigital MarketingE-commerceSales

In this video tutorial, we walk you through the process of building an effective email marketing strategy for your business.

Build a digital marketing plan

11 min watch
1 chapter
Advertising & MarketingBrandingContent CreationDigital MarketingSocial MediaWebsites

In this video tutorial, we guide you through the steps to create an effective digital marketing plan for your business.

An introduction to TikTok & Instagram Reels

10 min watch
1 chapter
Advertising & MarketingContent CreationDigital MarketingSocial Media

In this video tutorial, we explore how to harness the power of TikTok and Instagram Reels to promote your brand. Discover strategies for identifying your audience, creating engaging content, and leveraging trends for greater reach.

An introduction to LinkedIn

10 min watch
1 chapter
Business DevelopmentGrowing your businessNetworkingSocial Media

In this video tutorial, we dive into LinkedIn, the professional networking platform, and how to use it as a powerful tool for your business. Learn best practices for building your profile, crafting engaging content, and expanding your network.

An introduction to Facebook

11 min watch
1 chapter
Advertising & MarketingContent CreationDigital MarketingSocial Media

In this video tutorial, we explore Facebook, the world’s largest social media platform, and how your business can use it effectively. Learn the basics of the Facebook algorithm, how to optimise your business page, and tips for creating engaging, impactful content.

How to get the most from ChatGPT

11 min watch
1 chapter
Artificial Intelligence (AI)Digital MarketingGrowing your businessSocial Media

In this video tutorial, we introduce ChatGPT, one of the most widely used AI tools for small businesses. Learn the basics of generative AI, explore how tools like ChatGPT can streamline your business operations, and discover practical tips for creating engaging marketing content.

Planning your first business website

9 min watch
1 chapter
Business PlanningDigital MarketingE-commerceStarting UpWebsites

In this video tutorial, we explore the key steps to plan and build your first business website. Learn about different website types, choosing a design approach, and making critical decisions about functionality and target audience.