Filter by Topic
23 Tutorials found
Employee wellbeing
This video tutorial will help businesses gain a deeper understanding of employee wellbeing and mental health and provides guidance on how to maintain physical wellbeing and implement a positive mental health culture in the workplace.
Adopting flexible and remote working into your business
Prepare your business for more flexible and remote working, learn about the benefits, strategies and best practice involved in adopting this into your organisation.
Marketing
To raise awareness of your business and what it can offer your target customers, you need to communicate that to them in the right way, using channels that create the biggest impact.
PR tips for business
PR is a valuable marketing tool which can be used to raise awareness of your business offering, help you stand-out from competition and drive sales or referrals.
Finance
Having a handle on your finances is essential to running a business. This tutorial will help you understand the most important elements of financial planning to set your business up for success. We will cover:
Planning
Planning is important at every point in the business journey; from starting up to growing and diversifying to new markets. It goes without saying this also involves planning for the unexpected so you are prepared to adapt to new circumstances.
Digital marketing strategy – More important than ever
When travel is much more restricted than before, it’s even more important for you to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are.
Keeping your business safe online
So much of your business is now being carried out online, so it’s even more important that you stay safe and avoid a cyber attack that puts your business (and/or your customers’ data) in jeopardy. The fact you are a small business does not mean you are invulnerable, on the contrary, the consequences for small businesses are potentially all the more significant.
Switching to trading online – What you need to know
This tutorial explains what’s involved in getting into online trading and, once you are set up, how to make a success of it.
Search Engine Optimisation (SEO) – Getting your website found now it's going (or is already) online
There’s no point in having a website if it isn’t being found when people search for your business name, products and services. We explain what you need to do to raise your website up search rankings.
