Marketing and Sales

An introduction to Google Analytics

In this video tutorial, we explore how to use Google Analytics to improve the performance of your website and digital marketing efforts.

Online Tutorial

11 min read

1 chapter

Advertising & Marketing, Digital Marketing, E-commerce, Websites

Overview

We'll cover:

  • How to access key reports
  • How to understand user behaviour
  • How to track conversions to make data-driven decisions to boost engagement and sales
  • Practical steps to review, implement, and monitor changes that help your business grow

Please visit our YouTube channel to view the transcript and to watch with captions.

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