Marketing and Sales

Email marketing

This tutorial will take you through the fundamentals of email communication. You’ll learn how to plan and deliver email campaigns, and how to monitor the data to make them even better in future.

Online Tutorial

10 min read

4 chapters

Digital Marketing, PR & Communications

Overview

Email Marketing is a powerful digital tool and this online tutorial will show how to make it work hard for your business. There are four chapters:

  • Getting started and first decisions
  • How to choose the right email platform
  • Planning and delivering your email campaign
  • Monitoring the results to improve future campaigns

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction
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