Email Marketing

This tutorial will take you through the fundamentals of email communication. You’ll learn how to plan and deliver email campaigns, and how to monitor the data to make them even better in future.

Online Tutorial

10 min read

4 chapters

Overview

Email Marketing is a powerful digital tool and this online tutorial will show how to make it work hard for your business. There are four chapters:

  • Getting started and first decisions
  • How to choose the right email platform
  • Planning and delivering your email campaign
  • Monitoring the results to improve future campaigns

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

You might also be interested in

Paid Advertising

Advertising is a great way to increase awareness of your business and boost sales. Our tutorial will help you strategise, create and monitor your paid advertising.

Producing Engaging Digital Content

Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways

Digital Marketing Strategy

This online tutorial on Digital Marketing Strategy will look to present an overview of the digital marketing landscape and how to to make the most of your digital engagement.