Digital Resources Header
DigitalBoost Db Wide

Digital Resources

Guides, articles and more on how digital can help you to improve your business, people and processes.

Article
Sarahjohnson Crop

Objectives & Results - Top 5 tips from an Expert

Sarah Johnson, director of growth-marketing agency IndigoLeap, discusses the top 5 rules to setting the right objectives for your digital marketing activity.

Guide
Xb0370 Social Posts Graphics V4 Website Data Analytics Facebook
Guide
Xb0370 Social Posts Graphics V4 Understanding Ecommerce Option 2 Facebook

Understanding eCommerce - Overview

Learn how to set up, manage and optimise an online store or trade in online marketplaces.

Guide
Xb0370 Social Posts Graphics V4 Linkedin For Business Facebook

LinkedIn for Business

Learn how to optimise your LinkedIn profile to make the most of this business-orientated social network.

Guide
Xb0370 Social Posts Graphics V4 Creating Engaging Content Option 2 Facebook

Creating Engaging Content

Find out about high quality, relevant content can boost your business profile.

Guide
Xb0370 Social Posts Graphics V4 Twitter Hootsuite For Business Option 2 Facebook

Twitter and Hootsuite for Business

Discover how Twitter and popular tools like Hootsuite can help you build your online presence.

Guide
Xb0370 Social Posts Graphics V4 Facebook For Business Option 2 Facebook

Facebook for Business

Learn how to promote and manage your business Facebook page to attract new customers.

Guide
Xb0370 Social Posts Graphics V4 Email Marketing Option 2 Facebook

Email Marketing - Overview

Learn about the best practices of email marketing and the tools you can use to stay in touch with your customers.

Guide
Asset 1

Paid Advertising Guide

Learn how you can successfully use Paid Advertising platforms within your marketing mix.

Guide
Xb0370 Social Posts Graphics V4 Digital Promotion Option 2 Facebook

Cyber Resilience Toolkit

Learn how to make your business more cyber resilient.

Guide
Xb0370 Social Posts Graphics V4 Digital Promotion Facebook

Social Media Content Calendar Template

Use this content calendar template to plan and manage your on-going communications effectively.

Guide
Xb0370 Social Posts Graphics V4 Digital Marketing Strategy Option 2 Twiter

Digital Marketing Strategy

Learn more in-depth steps you can take to develop your digital strategy.

Guide
Xb0370 Social Posts Graphics V4 Facebook For Business Facebook

Social Media Strategy

Learn how to build a social marketing strategy that is appropriate to your audience and achieves your business goals.

Guide
Connect with us

GDPR for Business

Prepare your business for GDPR with our comprehensive guide for businesses.

Guide
Connect with us

Video for Business Guide

Tips, strategies, and advice on creating video content for business.

Guide
Connect with us

App Development Guide

Find out more about app development and how an app can help your business.

Guide
Connect with us

Digitise Your Business Processes: Intermediate Level

Back office systems are a key part of running an effective modern business.

Guide
Connect with us

Digitise Your Business Processes: Entry Level

Back office systems are a key part of running an effective modern business.

Guide
Xb0370 Social Posts Graphics V4 Digital Marketing Strategy Facebook

Search Engine Optimisation (SEO)

The visibility of your business when a customer is looking for services that you offer is important. The first port of call for most people when they want to find a product or service and aren’t sure where to look is to use a search engine.

Guide
Xb0370 Social Posts Graphics V4 Creating Engaging Content Facebook

DigitalBoost Glossary

Use our handy glossary of frequently used terms to help bring you up to speed across a wide range of digital topics.

Guide
Xb0370 Social Posts Graphics V4 Digital Promotion Option 2 Facebook

Cyber Resilience Guide

Cyber resilience is the process of how a business responds to cyber threats. In today’s modern landscape, businesses not only need to defend from attacks – they must also plan responses to successful security breaches.

Article
Auditing Your Digital Presence

Auditing your Digital Presence: A ‘How-To’ Guide

Making sure your business’s various profiles are consistent across all the digital touch points where your current or future customers can find you is really important.

Article
Responding To Customers

Responding to customers online

Customers are increasingly turning to social media and digital channels to feedback to businesses about their good - or bad - experiences.

Article
03 Bg Article Influencer Hero Panel 1200X300Crop

How to use influencer marketing to boost your business

Influencer marketing isn’t an activity exclusive to big, ‘on-trend’ organisations – it can benefit many businesses when the time is right.

Article
02 Bg Article Digital Upskilling Hero Panel 1200X630

Digital upskilling: what, why and how

Angela Prentner-Smith, co-founder of digital transformation agency This is Milk, discusses the key steps to digital success.

Article
01 Bg Article Seo Hero Panel 1200X630

A guide to SEO for small businesses

Search engine optimisation, or SEO as it’s commonly known, can go a long way towards making sure a small business is seen and heard above the competition.

Digital Boost Cta

Online tutorials

Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.

Watch now

Digital Health Check

Take five minutes to answer a few simple questions on the digital strengths and weaknesses of your business.

Workshops and Events

Our free workshops and events, run across Scotland, tackle topics from bookkeeping and social media strategy to e-commerce and exporting.

Local Offices

Business Gateway has local offices all over Scotland. We’ll combine your knowledge and drive to succeed with sound business advice, access to market intelligence and our extensive network of contacts.