Objectives & results – top 5 tips from an expert
Sarah Johnson, director of growth-marketing agency IndigoLeap, discusses the top 5 rules to setting the right objectives for your digital marketing activity.
Website data analytics
Understanding your website through analytics.
Understanding ecommerce – overview
Learn how to set up, manage and optimise an online store or trade in online marketplaces.
LinkedIn for business
Learn how to optimise your LinkedIn profile to make the most of this business-orientated social network.
Creating engaging content
Find out about high quality, relevant content can boost your business profile.
Twitter and Hootsuite for business
Discover how Twitter and popular tools like Hootsuite can help you build your online presence.
Facebook for business
Learn how to promote and manage your business Facebook page to attract new customers.
Email marketing – overview
Learn about the best practices of email marketing and the tools you can use to stay in touch with your customers.
Paid advertising guide
Learn how you can successfully use Paid Advertising platforms within your marketing mix.
Cyber resilience toolkit
Learn how to make your business more cyber resilient.
Social media content calendar template
Use this content calendar template to plan and manage your on-going communications effectively.
Digital marketing strategy
Learn more in-depth steps you can take to develop your digital strategy.
Social media strategy
Learn how to build a social marketing strategy that is appropriate to your audience and achieves your business goals.
GDPR for business
Prepare your business for GDPR with our comprehensive guide for businesses.
Video for business guide
Tips, strategies, and advice on creating video content for business.
App development guide
Find out more about app development and how an app can help your business.
Digitise your business processes: intermediate level
Back office systems are a key part of running an effective modern business.
Digitise your business processes: entry level
Back office systems are a key part of running an effective modern business.
Search engine optimisation (SEO)
The visibility of your business when a customer is looking for services that you offer is important. The first port of call for most people when they want to find a product or service and aren’t sure where to look is to use a search engine.
DigitalBoost glossary
Use our handy glossary of frequently used terms to help bring you up to speed across a wide range of digital topics.
Cyber resilience guide
Cyber resilience is the process of how a business responds to cyber threats. In today’s modern landscape, businesses not only need to defend from attacks – they must also plan responses to successful security breaches.
Auditing your digital presence: a ‘how-to’ guide
Making sure your business’s various profiles are consistent across all the digital touch points where your current or future customers can find you is really important.
Responding to customers online
Customers are increasingly turning to social media and digital channels to feedback to businesses about their good - or bad - experiences.
How to use influencer marketing to boost your business
Influencer marketing isn’t an activity exclusive to big, ‘on-trend’ organisations – it can benefit many businesses when the time is right.
Digital upskilling: what, why and how
Angela Prentner-Smith, co-founder of digital transformation agency This is Milk, discusses the key steps to digital success.
A guide to SEO for small businesses
Search engine optimisation, or SEO as it’s commonly known, can go a long way towards making sure a small business is seen and heard above the competition.
Online tutorials
Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.
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