Digital Skills

Digital Resources

Guides, articles and more on how digital can help you to improve your business, people and processes.

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An introduction to social commerce

Social commerce enables businesses to use social platforms to showcase and sell their products and services. Find out what options are available and how to get started.

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6 key Google Analytics metrics for ecommerce businesses

Google Analytics can be a hugely beneficial tool for ecommerce businesses, providing a wealth of actionable data and insights. To get the most from the tool, it is vital that you understand some of the key metrics for ecommerce businesses.

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An introduction to customer service channels for ecommerce businesses

The support you offer your customers both during and after purchase is a vital part of your ecommerce business. In this guide we outline the role of different customer service channels to help you determine which one could deliver the best service.

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First steps to setting up Google Analytics for your ecommerce business

Google Analytics is an invaluable tool for ecommerce businesses. The data it provides can give you critical insight into which marketing channels are driving sales and even how you could improve online conversions in your shop.

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An introduction to online marketplaces

Explore the four main online marketplaces and the key considerations for each to help you determine whether they would be a good fit for your business.

Selling Online

Next steps once you have started trading online

Once you've been trading online for a few months, it's worth reviewing how everything is working.

Action Plan

Action plan for managing your new online platform

Many businesses have recently launched an online presence to sell their products and services. Here are some tips for managing online platforms in the longer term, including website builders, eCommerce functionality, learning management platforms and third party marketplaces.

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Understanding ecommerce – overview

Learn how to set up, manage and optimise an online store or trade in online marketplaces.

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Online tutorials

Free and available 24/7, our online tutorial series offers you advice & tips on the likes of paid advertising, cyber resilience & digital marketing.

Watch now

Digital Health Check

Take five minutes to answer a few simple questions on the digital strengths and weaknesses of your business.

Webinars and Events

Our free webinars and events, run across Scotland, tackle topics from bookkeeping and social media strategy to e-commerce and exporting.

Local Offices

Business Gateway have local offices all over Scotland. Your local office can provide support on starting up, funding, business plans and more.