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26 Tutorials found
Keeping your business safe online
So much of your business is now being carried out online, so it’s even more important that you stay safe and avoid a cyber attack that puts your business (and/or your customers’ data) in jeopardy. The fact you are a small business does not mean you are invulnerable, on the contrary, the consequences for small businesses are potentially all the more significant.
Switching to trading online – What you need to know
In these difficult times when people are not allowed to visit non-essential shops, trading online is often the only way for you to sell your products and services. This tutorial explains what’s involved in getting into online trading and, once you are set up, how to make a success of it.
Search Engine Optimisation (SEO) – Getting your website found now it's going (or is already) online
There’s no point in having a website if it isn’t being found when people search for your business name, products and services. We explain what you need to do to raise your website up search rankings. Even more relevant during the Coronavirus outbreak.
Webinars, live streams and video conferences: Running a business remotely
While we are all dealing with coronavirus travel restrictions, it’s even more important to know how to interact with colleagues, clients and customers online. This tutorial gives you an insight into what’s possible and how you set about doing it.
Support your business with a contingency plan
Businesses across Scotland are facing disruption due to the Coronavirus outbreak, so we have recorded a short online tutorial on Business Contingency Planning, to help you support your business.
Taking on an employee
Running a business and considering taking on an employee to help develop or expand? This tutorial will help break down what you need to do and consider before hiring someone.
Bringing your business idea to life
This tutorial will talk you through some of the important business planning tasks you should look at to help ensure your new business is set up to succeed.
Paid advertising
Advertising is a great way to increase awareness of your business and boost sales. Our tutorial will help you strategise, create and monitor your paid advertising.
Cyber resilience
Big or small, businesses are at risk of attacks from cyber criminals. Our tutorial will help protect your business from cyber crime. You’ll learn how to best prevent and cope with criminal activity.
Producing engaging digital content
Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways
