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27 Tutorials found
Digital marketing strategy – More important than ever
When travel is much more restricted than before, it’s even more important for you to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are.
Keeping your business safe online
So much of your business is now being carried out online, so it’s even more important that you stay safe and avoid a cyber attack that puts your business (and/or your customers’ data) in jeopardy. The fact you are a small business does not mean you are invulnerable, on the contrary, the consequences for small businesses are potentially all the more significant.
Switching to trading online – what you need to know
In these difficult times when people are not allowed to visit non-essential shops, trading online is often the only way for you to sell your products and services. This tutorial explains what’s involved in getting into online trading and, once you are set up, how to make a success of it.
Search Engine Optimisation (SEO) – Getting your website found now it's going (or is already) online
There’s no point in having a website if it isn’t being found when people search for your business name, products and services. We explain what you need to do to raise your website up search rankings. Even more relevant during the Coronavirus outbreak.
Webinars, live streams and video conferences: Running a business remotely
While we are all dealing with coronavirus travel restrictions, it’s even more important to know how to interact with colleagues, clients and customers online. This tutorial gives you an insight into what’s possible and how you set about doing it.
Support your business with a contingency plan
Businesses across Scotland are facing disruption due to the Coronavirus outbreak, so we have recorded a short online tutorial on Business Contingency Planning, to help you support your business.
Taking on an employee
Running a business and considering taking on an employee to help develop or expand? This tutorial will help break down what you need to do and consider before hiring someone.
Bringing your business idea to life
This tutorial will talk you through some of the important business planning tasks you should look at to help ensure your new business is set up to succeed.
Email marketing
This tutorial will take you through the fundamentals of email communication. You’ll learn how to plan and deliver email campaigns, and how to monitor the data to make them even better in future.
Digital marketing strategy
This online tutorial on Digital Marketing Strategy will look to present an overview of the digital marketing landscape and how to to make the most of your digital engagement.
