Digital Bites - Series two

This series covers social media and ways to help you improve your business offering.

Podcast

11 episodes

How to guarantee long-term social media success

In this Digital Bites episode, host Danny Gallagher, Business Gateway Highland Manager, talks to Sarah Johnson, Director of Digital Marketing agency IndigoLeap, about the importance of a creating a clear social media strategy and 7 key steps to consider:

1. Take stock and assess where you are and how you compare to competitors

2. Setting objectives that will help drive your business forward

3. Get to know your audience so you can understand what makes them tick

4. Set up your platforms that are appropriate for your business and your objectives

5. Find some inspiration for your social strategy to keep yourself relevant and engaging

6. Create a content calendar to allow you to plan ahead and maximise your social media content

7. Evaluate and adjust your content to see what works

Panel background image

Is your business affected by rising costs? Get support now.

Find advice and guidance on how to manage the impact of rising costs on your business.

Rising Costs Support Contact your Local Office

You might also be interested in

Understanding SEO keywords

In this video tutorial, we explore one of the fundamental principles of search engine optimisation (SEO): understanding keywords.

An introduction to pay-per-click (PPC) advertising

In this video tutorial, we dive into the world of pay-per-click (PPC) advertising - a powerful tool for driving targeted traffic to your business website.

An introduction to Google Analytics

In this video tutorial, we explore how to use Google Analytics to improve the performance of your website and digital marketing efforts.