Guides and articles on how digital can help you to improve your business, people and processes

Choose from a category below

All Business Processing Digital Advertising Digital Marketing Ecommerce Online Security SEO Social Media

A guide to SEO for small businesses

Search engine optimisation, or SEO as it’s commonly known, can go a long way towards making sure a small business is seen and heard above the competition.

Digital upskilling: what, why and how

Angela Prentner-Smith, co-founder of digital transformation agency This is Milk, discusses the key steps to digital success.

How to use influencer marketing to boost your business

Influencer marketing isn’t an activity exclusive to big, ‘on-trend’ organisations – it can benefit many businesses when the time is right.

Responding to customers online

Customers are increasingly turning to social media and digital channels to feedback to businesses about their good - or bad - experiences.

Auditing your Digital Presence: A ‘How-To’ Guide

Making sure your business’s various profiles are consistent across all the digital touch points where your current or future customers can find you is really important.

App Development Guide

Find out more about app development and how an app can help your business.

Video for Business Guide

Tips, strategies, and advice on creating video content for business.

Cyber Resilience Guide

Cyber resilience encompasses security as well as business resilience – adopting a culture of awareness and an ability to recover from cyber-attacks.

GDPR for Business

Prepare your business for GDPR with our comprehensive guide for businesses.

DigitalBoost glossary

Use our handy glossary of frequently used terms to help bring you up to speed across a wide range of digital topics.

Social Media Strategy

Learn how to build a social marketing strategy that is appropriate to your audience and achieves your business goals.

Search Engine Optimisation

Learn about how search engines work, and how SEO principles applied to your website will improve it's performance and visibility.

Digital Marketing Strategy

Learn more in-depth steps you can take to develop your digital strategy.

Social Media Content Calendar Template

Use this content calendar template to plan and manage your on-going communications effectively.

Cyber Resilience

Learn how to make your business more cyber resilient.

Paid Advertising Guide

Learn how you can successfully use Paid Advertising platforms within your marketing mix.

Email Marketing - Overview

Learn about the best practices of email marketing and the tools you can use to stay in touch with your customers.

Facebook for Business

Learn how to promote and manage your business Facebook page to attract new customers.

Twitter and Hootsuite for Business

Discover how Twitter and popular tools like Hootsuite can help you build your online presence.

Creating Engaging Content

Find out about high quality, relevant content can boost your business profile.

LinkedIn for Business

Learn how to optimise your LinkedIn profile to make the most of this business-orientated social network.

Understanding eCommerce - Overview

Learn how to set up, manage and optimise an online store or trade in online marketplaces.

Website Data Analytics

Understanding your website through analytics.

Digitise Your Business Processes

Understanding and using back-office systems and productivity software.

Digital health check

Do you want to know how your business could benefit from digital? 
Spend 5 mins on our Digital Health Check to find out.

Check now

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If you need advice on any aspect of starting, running or developing your business, just contact your local Business Gateway office.

I received 21 hours of 1:1 support from a DigitalBoost specialist adviser. He was fantastic and armed me with the tools I needed to build and maintain my website. His help boosted my digital presence which was vital to get my business started.
Petter Ellington Ellington Kitchens