Branding guides

Download our free branding guides to help you to plan, develop and promote your brand.

Template

Download our free branding guides

Whether you are just starting your new business or looking to change your image, your brand is a key part of making your business a success.

Download our free branding guides to help you to plan, develop and promote your brand.

Your brand positioning

Your brand isn't just a logo or a typeface - learn how you can make your brand really stand out and make an impression on your customers.

Reading time: 12 mins

Developing your brand

From understanding your target audience to picking the right communication tools, this guide will help you refine your marketing practices and develop your brand.

Reading time: 27 mins

Measuring your Campaign

Building a brand isn't just about a great idea - you need to know what's working and how to make your brand perform better.

Reading time: 11 mins

You might also be interested in

Is the high street really in decline?

John Cowan, a retail expert working with Business Gateway to deliver specialist workshops, discusses the reality of the retail market and the opportunities on offer to small businesses

Eight things you need to know about sales

Sales are the lifeblood of any business and selling arguably the most important business function of them all. Here, Dr Brian Williamson, successful serial entrepreneur and chairman of marketing agency 4icg, offers eight tips on how to be an effective salesperson.

Social Media for business

Social media can be a powerful tool, the key is to tailor it to your business, service or product and audience. Learn how to get the most out of social media for your business.