Filter by Topic
10 Tutorials found
Finance
Having a handle on your finances is essential to running a business. This tutorial will help you understand the most important elements of financial planning to set your business up for success. We will cover:
Digital marketing strategy – More important than ever
It's important to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are.
Switching to trading online – What you need to know
This tutorial explains what’s involved in getting into online trading and, once you are set up, how to make a success of it.
Search Engine Optimisation (SEO) – Getting your website found now it's going (or is already) online
There’s no point in having a website if it isn’t being found when people search for your business name, products and services. We explain what you need to do to raise your website up search rankings.
Webinars, live streams and video conferences – Running a business remotely
With the rise of remote working patterns, it’s even more important to know how to interact with colleagues, clients and customers online. This tutorial gives you an insight into what’s possible and how you set about doing it.
Support your business with a contingency plan
Businesses across Scotland are facing disruption due to the Coronavirus outbreak, so we have recorded a short online tutorial on Business Contingency Planning, to help you support your business.
Video for business
Video content is the marketing tool of the moment. It is a really engaging way of showcasing your business to both existing customers and potential new ones.
Producing engaging digital content
Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways
Email marketing
This tutorial will take you through the fundamentals of email communication. You’ll learn how to plan and deliver email campaigns, and how to monitor the data to make them even better in future.
Digital marketing strategy
This online tutorial on Digital Marketing Strategy will look to present an overview of the digital marketing landscape and how to to make the most of your digital engagement.
