Marketing and Sales

Producing engaging digital content

Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways

Online Tutorial

12 min read

3 chapters

Digital Marketing

Overview

Digital media can be brilliant at targeting exactly the customers you want and bringing them right to your website. To do this, you need digital content that your target audience finds irresistible. This tutorial will show you how to create such content in three simple steps:

  1. Understanding your audience
  2. Planning your engagement strategy
  3. Creating engaging content and measuring its effectiveness.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction
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