Marketing and Sales

Producing engaging digital content

Our online tutorial on Producing Engaging Digital Content will help you create an online offering that will attract the customers you want, and get them to interact with your brand in measurable ways

Online Tutorial

12 min read

3 chapters

Digital Marketing

Overview

Digital media can be brilliant at targeting exactly the customers you want and bringing them right to your website. To do this, you need digital content that your target audience finds irresistible. This tutorial will show you how to create such content in three simple steps:

  1. Understanding your audience
  2. Planning your engagement strategy
  3. Creating engaging content and measuring its effectiveness.

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Introduction
Panel background image

Is your business affected by rising costs? Get support now.

Find advice and guidance on how to manage the impact of rising costs on your business.

Rising Costs Support Contact your Local Office

You might also be interested in

An introduction to TikTok & Instagram Reels

In this video tutorial, we explore how to harness the power of TikTok and Instagram Reels to promote your brand. Discover strategies for identifying your audience, creating engaging content, and leveraging trends for greater reach.

An introduction to LinkedIn

In this video tutorial, we dive into LinkedIn, the professional networking platform, and how to use it as a powerful tool for your business. Learn best practices for building your profile, crafting engaging content, and expanding your network.

An introduction to Facebook

In this video tutorial, we explore Facebook, the world’s largest social media platform, and how your business can use it effectively. Learn the basics of the Facebook algorithm, how to optimise your business page, and tips for creating engaging, impactful content.