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Marketing and Sales

Our resources will help you grow your brand and boost sales. From social media strategies to selling online, we can help you find new customers and new markets.

In this section

  1. Planning & market research
  2. Selling online
  3. Websites
  4. Digital marketing
  5. Social media
  6. Advertising & Promotion
  7. Customer engagement
  8. Marketing analytics
  9. Sales

Planning & market research

6 resources
  • Write a marketing plan

    Guide

  • Marketing on a budget

    Guide

  • Market and customer research

    Guide

  • Digital tools & techniques to identify customer trends

    Guide

  • Easy competitor research

    Guide

  • Finding new customers with digital marketing - a route map

    Guide

Selling online

7 resources
  • E-commerce and selling online: The fundamentals

    Guide

  • An introduction to online marketplaces

    Guide

  • An introduction to social commerce

    Guide

  • Guide to selecting an online booking system

    Guide

  • Using digital platforms to sell and deliver your services

    Guide

  • First steps to setting up Google Analytics for your ecommerce business

    Guide

  • Chasing quick wins? Your online store might be the next digital ghost town

    Article

Websites

6 resources
  • An introduction to customer service channels for ecommerce businesses

    Guide

  • Planning your first business website

    Video Tutorial

  • Build your own website

    Guide

  • Web design: Best practice

    Guide

  • An intro to sustainable web design

    Guide

  • Making your current website more sustainable

    Guide

Digital marketing

8 resources
  • Build a digital marketing plan

    Video Tutorial

  • Finding new customers with digital marketing - a route map

    Guide

  • How to choose an email marketing platform

    Guide

  • How to create an effective email marketing strategy

    Video Tutorial

  • How to run an SEO Audit on your website

    Guide

  • Understanding SEO keywords

    Video Tutorial

  • Artificial Intelligence (AI) – the basics

    Guide

  • AI Search Optimisation: A practical guide for small business owners

    Guide

Social media

5 resources
  • An introduction to Facebook

    Video Tutorial

  • An introduction to TikTok & Instagram Reels

    Video Tutorial

  • An introduction to LinkedIn

    Video Tutorial

  • Quick fixes to up your Instagram game

    Guide

  • Should my business be on Instagram?

    Guide

Advertising & Promotion

6 resources
  • An introduction to pay-per-click (PPC) advertising

    Video Tutorial

  • Advertising: The basics

    Guide

  • Advertising channels for small businesses

    Guide

  • Branding: The basics

    Guide

  • Building your brand

    Guide

  • How to build your brand

    Video Tutorial

Customer engagement

3 resources
  • Customer relationship management (CRM) systems

    Guide

  • Managing online reviews

    Guide

  • Responding to customers online

    Guide

Marketing analytics

2 resources
  • An introduction to Google Analytics

    Video Tutorial

  • 6 key Google Analytics metrics for ecommerce businesses

    Guide

Sales

7 resources
  • Selling: The basics

    Guide

  • Sales channels: Your options

    Guide

  • Importing: The basics

    Guide

  • Exporting: The basics

    Guide

  • Stock control

    Guide

  • Help to win public sector contracts from the Supplier Development Programme (SDP)

    Guide

  • Alcohol Wholesaler Registration Scheme (AWRS)

    Guide

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