A stronger business link

LinkedIn is one of the world’s biggest social networks and can be a real asset to your company. Here are some of the potential benefits of having a presence on the platform.

Guide

1. Hiring

Perhaps the most obvious place to start. LinkedIn is a fast and easy way to find the right candidate for your business. Profiles usually contain extensive employment histories, portfolios and personal profiles that can provide you with good information about candidates when headhunting.

2. Customer relations

LinkedIn isn’t just ‘Facebook for businesses’; it’s also a great way to keep in touch with your customer base. Personal updates are a good way to increase traffic and remind followers of your presence. This allows you to spread word of your business among relevant contacts. LinkedIn groups are a particularly good way to do this.

3. Exposure and awareness

Your LinkedIn profile can appear on Google searches for increased exposure, and the site has a massive audience that currently sits at over 430 million members. By sharing different kinds of content with viewers through your LinkedIn profile page such as podcasts and infographics, you can massively expand your company profile.

4. Boosting your profile

Once you start to build up a network, your contacts can make endorsements based on your particular skill sets. For example, if you write down one of your skills, the people in your contact list can vouch for you by ‘endorsing’ this skill, further raising your public profile. Members can also leave comments known as ‘recommendations’ in the site’s parlance, which can add an additional layer of authenticity.

5. Networking

LinkedIn is an excellent way to make connections with other businesses. In a similar manner to fostering customer relations, sharing industry-relevant posts, reaching out to influencers and participating in group discussions are all good ways to expand your network of contacts.

6. Staying ahead

In a similar fashion to the automated gathering of content (content aggregation) on social networks like Twitter and Facebook, LinkedIn allows you to keep up with all the current happenings in your business circle by following various company profiles, keeping you up-to-date and in the know on all the relevant trends in your particular field.

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