Webinars

From Facebook Insights to Twitter Analytics, this webinar will show you how to access each platforms metrics and reporting, and how to use them to improve the potential of your social media.

Get fully prepared with this webinar and find out about the key considerations for starting a new business in Scotland.

A hands on practical session for people who are ready to set up their new Google My Business account. We will work you through the actions required.

Don’t let your focus on other business objectives be the reason you get hacked. Use this webinar to protect your business and customer data.

It’s not all selfies and airbrushed influencers - find out how to use the world’s most popular image sharing app, Instagram, for your business benefit.

Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.

This workshop will cover key factors including why and what you are writing, for who and on which platforms to ensure your audience finds you and engages with you.

Increase your chances of online success by better understanding how to plan and curate good content, schedule it using a social media dashboard, and improve efficiency through simple automation.

This workshop looks at what PR is and how businesses can maximise their publicity with minimal spend. You will learn how to identify and create a news angle and how to write a press release.

This workshop will help you create a realistic marketing plan. It is designed to improve how you market your business and increase sales.

Do you want to set up a website for your business but don’t know where to start? This webinar will guide you including whether to build your own website or outsource it.

Learn how to analyse your current digital platforms and assess, test, and ultimately improve your customers’ experience.

There has never been a better time to create and sell digital products. If you are looking to create an additional revenue stream for your business, this webinar will show how to generate that income.

Digital marketing can deliver real business results and this webinar will show you how to develop a practical digital marketing strategy to help your business.

A hands on practical session for people who are ready to create their Facebook Business page. We will work you through the actions required.

Find out how to use the content sharing app Pinterest in your business.

This webinar will take you through the process of getting set up correctly in Google My Business and Google Search Console via this 2 hour interactive session.

A webinar for businesses considering, or already using Twitter as part of their digital marketing strategy and wanting to produce more engaging content, reach a wider audience and maximise impact.

Discover the opportunities that Facebook may open up and the things to consider when deciding whether it’s the best platform for your business.

Ideal for those who have experience of paid advertising and have a digital marketing strategy in place but want to attract and retain more customers.