Stop wasting Your Time Online - Inverclyde

Social media, directories, marketplace sites, your own website … so many channels to choose from, so little time! The good news is that when it comes to building your digital channel strategy, more isn’t always better: in fact, less is often more. We will explain the principles of how to choose the right channels for your business situation, including a quick look at the pros and cons of some of the most popular digital channels, and how you can build an integrated approach to your digital activity that will help you ensure that the time you spend on digital communications is rewarding and well-spent.

Learning outcomes:

• Understand that different digital channels have different strengths and weaknesses
• Understand the pros and cons of choosing major/popular digital channels
• Learn to build or adjust your channel strategy to suit your situation