Practical Tips for Digital Marketing in Tourism

Customers are the lifeblood of any tourism business and getting your brand and services in front of them is vital. You need to first reach them and then you need to connect with them.

Using quick and practical tips, this webinar will help you understand and improve how you can engage and interact with your customers. It will also help you understand what content you need to produce to communicate your key messages more effectively.

This webinar will give you the tools you need to help create an effective digital marketing action plan:

• Identifying your target customers (market research tips);
• Real & effective ways to reach them;
• Increase brand awareness (& consistent branding);
• Content marketing & SEO tips;
• Tips on using social media to grow your business;
• How to increase your engagement & interactions;
• Managing your content;
• Other tactics to consider – subscriptions, email marketing;
• Your digital marketing action plan.

• resulting in increased followers, comments, likes, shares;

• online tools available;
• using content calendars to plan ahead;
• analytics and social media insights;