68 Events found
Video production for digital marketing
Discover why the use of video helps people find your brand or website and how this kind of content has become a powerful way to engage with your audience.
Creating an effective email marketing strategy
Email marketing is one of the best marketing channels to engage with your audience. This webinar will guide you through creating an email marketing strategy.
Introduction to Canva
Canva makes designing and creating engaging content quick and easy, perfect for busy business owners! This webinar introduces the basics of designing with Canva.
Photography for digital marketing
An image is everything. Learn how to shoot, edit and upload photos for use online and to showcase your business.
Understanding Fair Work for Scottish Tourism Businesses
Join us for a practical, informative online session introducing small tourism business owners to the Scottish Government’s Fair Work provisions.
How to generate and increase sales
Join us to explore the ways you can find and convert sales for your business.
Coaching Session: Website Planning - before you get technical
If you've never started a website before, this is a non-technical guide to website building and all the things you need to think about. Ideal for pre-start or those without a website.
A step-by-step guide to building your business plan
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you.
Social media essentials: Instagram
Find out how to use the world’s most popular image sharing app, Instagram, for your business benefit.
Instagram ads for list building on a shoestring budget
Generate leads consistently with a low ad spend. Learn how to create evergreen social media ads using tried a tried and tested strategy that’s proven to get 100 plus new leads a week.
Social media essentials: LinkedIn
Want to boost your business with LinkedIn? We’ll take you beyond networking by showing you how it can market your products and promote your brand.
START UP: Start Up Awareness (1 of 4 sessions)
This workshop aims to make you aware of the various requirements involved in setting up a business. First of 4 start up sessions.
START UP: Market Research Made Easy (2/4 sessions)
This workshop aims to help you identify your customers, understand your competitors, and plan an effective marketing strategy. 2nd in 4 start up sessions.
START UP: Business Planning Made Easy (3/4 sessions)
This workshop will help you create a robust business plan. It is the 3rd of 4 start up sessions, but you can do these in any order.
How to start a business: The basics
This session will provide you with the key information and tools to plan and start your own business.
Bookkeeping essentials
We will cover what a profit and loss account is, how to prepare one, how to keep accurate financial records, and what expenses you can/can't claim for when looking to keep your tax bill down.
How to improve your Google search rankings - Part 2: Off page optimisation & technical considerations
The second of 2 webinars designed specifically to help get your business website higher up the search engine rankings, increasing visibility, web traffic and sales.
Creating Effective Social Media
Businesses of all sizes can utilise social media effectively if it is planned and executed well. If used effectively it can help generate leads, drive sales and amplify brand awareness.
Why your business needs a blog
Interested in starting a blog for your business but not sure how? Or already writing blogs but not seeing any return for your time? This webinar will help.
An introduction to Artificial Intelligence (AI) for small businesses
This practical webinar will examine how AI can help make your marketing more efficient. AI isn’t the future, it’s here now, with free tools and systems that could help businesses of all sizes.