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Case Studies

Nine X

Renowned for stylish lingerie, Nine X retailer diversifies and launches new smart casual workwear collection.

About the business

Established in 2010, Nine X spotted a gap in the fashion industry for plus size lingerie and decided it was time make a change. Owners Rafal and Nina had a mission for their brand - great quality garments for females of all sizes at an affordable price. Built on the principle of enhancing body confidence, Nine X created a range of attractive women’s lingerie, nightwear pieces and workwear, available in sizes 8-32.

With a local fashion house in Fraserburgh and an online site, the company has built a solid reputation as a top player in the plus size lingerie market place.

We believe it is so important to be inclusive, our garments are accessible to all body shapes and sizes so all women can look and feel fabulous.

How Business Gateway has helped

Looking to enhance its offering Nine X turned to Business Gateway to help them find that missing piece.

Gordon Mackay, Growth Business Adviser at Business Gateway, has supported the couple throughout this journey. Commenting on his advice, Rafal said: “Gordon has really gone the extra mile to provide support and address our challenges. His guidance has been fundamental to fuelling our business progress, so far.

Recently, Gordon arranged for Nine X Fashion to host a photoshoot at Elevator’s striking HQ in Aberdeen.

“Gordon introduced us to a local photographer and we recruited local models to showcase our brand-new workwear collection in the state-of-the-art facilities; we are delighted with the results.

Support provided

Signposting to wider support network

International/exporting support

ERFS services – Statistics & Demographics, Market Research reports

What’s next?

“Moving forward, Gordon is helping us design an international business development strategy. His advice and recommendations have prompted us to engage a specialist to recruit, select and train a dedicated business development manager into our business,” concluded Rafal.

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