Case Studies

IT supplier keeps Western Isles connected with surge in sales

Tech Mobile has experienced a significant increase in sales amid the coronavirus pandemic after effectively using skills gained through the DigitalBoost programme.

22nd July 2020

About the business

Launched in 2004, Tech Mobile is widely recognised as a reliable IT supplier across the region and is the only gaming high street outlet in the Outer Hebrides. Lockdown restrictions meant the need for effective IT systems and technology has never been greater. Fortunately, Tech Mobile was quick to respond to the significant uplift in demand for services and despite the initial loss of income, the business has experienced a surge in sales of laptops and printers, as well as repairs and serving since lockdown was enforced.

I’m extremely grateful for the skills learned through Business Gateway’s DigitalBoost programme which have helped us navigate through a very challenging period.

How Business Gateway has helped

Despite challenges posed by COVID-19 including loss of income due to clients being placed on furlough, with support from Business Gateway, founder Murdo MacIver has been able to offer alternative ways to provide services to customers.

Prior to the pandemic, Tech Mobile accessed DigitalBoost – Scottish Government’s leading digital skills programme, delivered by Business Gateway, to improve the company’s social media presence. Thanks to these resources, the business has responded to the ‘new normal’ by increasing social media activity as a communication tool and has adopted new online platforms such as Amazon Marketplace to sell products.

Murdo MacIver, founder, Tech Mobile, said: “Lockdown restrictions mean the need for effective IT systems and technology has never been more vital and I’m grateful for the skills learned through the DigitalBoost programme which have helped us navigate through a very challenging period for the business.

“We have been able to adapt and connect with our customers through social media to provide crucial IT support and services to the community during this time. Identifying opportunities to stay connected while we remain socially distanced has been key to being able to continue trading throughout this difficult period.”

Business Gateway was also able to signpost the team at Tech Mobile to the wider support network and highlight relevant funding opportunities which allowed the team to address cash flow concerns that resulted from the lockdown.

Derek Maclean, Business Adviser, Business Gateway, said: “It’s great that the team at Tech Mobile have been able to continue trading despite the pressure COVID-19 has placed on almost every aspect of running a business.

“The DigitalBoost programme is a useful package filled with free support services including one-to-one digital consultancy, a digital health check, access to webinars and guidance with switching current services online.

“At a time where human interaction is limited, it’s rewarding to be able to help the team at Tech Mobile adapt their services and continue trading during the pandemic.”

Support Provided

1:1 Business Adviser Support

DigitalBoost Workshops

DigitalBoost Health Check

Advice on Funding

Signposting to a Wider Support Network

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