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Case Studies

How Business Gateway helped Jill get her venture into gear

With support from Business Gateway, Jill Boulton is driving forward an ambitious growth plan for her award-winning motorcycle safety product that is improving riders’ vision on the road.

With support from Business Gateway, Jill Boulton is driving forward an ambitious growth plan for her award-winning motorcycle safety product that is improving riders’ vision on the road.

Visorcat - a unique wash/wipe device that fits over the motorcyclist’s glove - is now being supplied to retailers in the UK from a newly established factory in Dunbar.

Marketing will be key to the development of the business and we will certainly be looking to Business Gateway again to help us take Visorcat to the next level

Managing Director Jill Boulton, said: “The product is now available in quite a few stores and we are also seeing increased international interest in the technology, both from the motorcycle industry and from the health and safety industry too.

“There is a lot to think about when you are growing a business but fortunately we had great support from Business Gateway. Our adviser helped us to develop our marketing strategy - including the redesign of the website - and also advised us on sources of funding.

“Marketing will be key to the development of the business and we will certainly be looking to Business Gateway again to help us take Visorcat to the next level.”

Business Gateway Support

Identifying funding sources

Picture credit – Greg Macvean/Johnston Press

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