Case Studies

Growth is brewing for tea specialist

An Aberdeen-based tea specialist has successfully enhanced its digital offering and developed its marketing strategy to accommodate an increase in demand during the pandemic.

About the business

Founded in 2016, Unravel Tea is an award-winning online tea shop that specialises in selling loose-leaf tea and herbal blends.

Business Gateway was able to put me in touch with a variety of people who provided invaluable advice that helped me to drive my business forward.

How Business Gateway has helped

Previously focused on selling products at local markets and events, owner Donna Ferenth worked with Business Gateway to enhance her online offering and develop a brand strategy in response to COVID-19.

The support she received included advice on funding and guidance on developing an effective marketing strategy. She accessed 1:1 sessions with her business adviser who was able to provide a review of her website and identify areas to enhance her digital offering.

Donna Ferenth, owner, Unravel Tea said: “Business Gateway was able to put me in touch with a variety of people who provided invaluable advice that helped me to drive my business forward. The marketing support has been fantastic and allowed me to build my confidence and skills throughout this challenging trading period. My business is now in a stronger position than it would have been if I hadn’t invested this time into making valuable improvements to my business strategy and website.

Maryann Bove, Business Adviser at Business Gateway, said: “Over the past year, Donna has gained a wealth of knowledge which has allowed her business to maintain its competitive edge and stay in a strong position.

“At a time when there are constant challenges facing all small businesses, it is highly rewarding to help businesses like Donna’s identify opportunities to improve and grow.”

Support Provided

1:1 Business Advice

Advice on Funding

Advice on Marketing

Market Research Reports

DigitalBoost Support

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