Case Studies

Equestrian centre reins in new business 

A unique equestrian carriage hire company has successfully enhanced its online presence and grown its following on social media platforms after receiving support from DigitalBoost, Scotland’s national digital upskilling programme, delivered by Business Gateway.  

About the business

Launched in 1995 in Aberdeenshire, Maryculter Carriage Driving Centre is an established business with years of expertise when it comes to horse drawn carriage driving. The team also provides teaching facilities for all abilities, wedding hire facilities, and opportunities for people with learning and mobility difficulties to use specially designed carriages. 

By working with Business Gateway, we were able to identify opportunities for survival and growth by expanding our online presence to reach a much wider customer range.

How Business Gateway has helped

Ewan and his business partner, Jane MacInnes, received one-to-one support from their dedicated Business Gateway business adviser, as well as specialist advice on marketing. This direct support increased Ewan and Jane’s confidence in their online abilities as they both upskilled and got to grips with using social media for their business. The pair received support from a website specialist who carried out a Digital Health Check and provided advice and recommendations on how to improve traffic to their website.     

The package of support has led to an increase in bookings and an enhanced social media presence for the carriage driving enterprise. Since working with Business Gateway, Maryculter Carriage Driving Centre has increased its following on Facebook by over 250%.    

Co-founder Ewan MacInnes said, “Fully maximising the use of social media has been challenging for us, and Business Gateway has been hugely helpful. The expertise and guidance have been much appreciated.” 

“By working with Business Gateway, we were able to identify opportunities for survival and growth by expanding our online presence to reach a much wider customer range.”

Support Provided

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