Case Studies

Digital Skills support helps hypnotherapy practice ‘change for good’

A hypnotherapy business has been able to invest in critical equipment and implement new ways of working after accessing help and funding through DigitalBoost, Scotland’s national digital upskilling programme, delivered by Business Gateway.

2nd May 2023

About the business

Change for Good Therapies is run by Liz Cornwallis, a registered hypnotherapist, nurse and former university lecturer. Originally inspired by the transformation hypnotherapy brought to her own life, Liz helps clients change stubborn behaviours, habits, problems, and fears for good. Specialising in anxiety, weight loss, menopausal issues, phobias, and chronic pain, Liz uses skilled hypnotherapy, coaching and the latest mind techniques to help individuals overcome these issues.

Business Gateway were tremendously helpful, especially during the pandemic.
Liz, Founder, Change for Good Therapies

How Business Gateway has helped

Liz worked with Business Gateway to finalise her marketing plan, and the team helped her access further specialist marketing support through the ERDF scheme.

Throughout the pandemic Liz continued to work with Business Gateway as she adapted her operations to offer online therapy services. Through DigitalBoost, Scotland’s national digital upskilling programme, Liz accessed £1,353 in funding from the Digital Development scheme. This allowed her to purchase essential equipment such as a new laptop, mobile phone, lights, and microphones. This has helped her expand her overall market reach and offer hypnotherapy to clients across Scotland and the rest of the UK.

More recently, Liz had a 1:1 session with an IT specialist to help her as she sets about using a CRM system to help her implement an automated booking system. She is also focused on creating videos and audio for download on her website, for customers to practice hypnotherapy at a time convenient for them.

She is now working with Braw TV, Scotland’s first digital channel, to participate in a programme focused on mental health and wellbeing.

Liz, Founder, Change for Good Therapies said: “Business Gateway were tremendously helpful, especially during the pandemic. My adviser kept me up to-date on any funding opportunities I could access, as well as news about what you could and couldn’t do.

“The variety and quality of the support available helped me to navigate the pandemic and take my business in a direction I wouldn’t have thought about. I’m confident that by continuing to work with Business Gateway, I will be able to develop the digital aspects of my business further.”

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