Case Studies

Creativity and strategy in perfect harmony for Moray production company

Business Gateway provided Forte Productions with strategic and business structure advice.

29th July 2019

About the business

Performer, conductor and orchestrator Ryan MacKenzie has performed internationally with such celebrated artists as Pixie Lott, Susan Boyle and Christina Bianco. Originally from Buckie, he has staged an annual concert, Let it Snow, in Elgin for several years. Responding to the popularity of the concert and passionate about bringing big music names to perform in Moray, Ryan established Forte Productions in 2019.

Ryan explains, “I was put in touch with Business Gateway through Roddy Burns, Chief Executive of Moray Council. He had been to see our annual Let it Snow concert in Elgin a few years ago and we chatted about the idea of expanding, so he put me in touch with Craig to discuss the business side of running these concerts and how to make them sustainable.

For a musician with zero business skills, initially starting up the company was way over my head. I don’t think it would have happened without Business Gateway’s knowledge and advice on how to get our crazy ideas off the ground and make them into a business.

How Business Gateway has helped

Business Gateway adviser Craig Robertson has given Ryan one-to-one support, providing Forte Productions with strategic direction, advising on the structure of the company and exposing valuable marketing opportunities.

Ryan commented: “Craig’s support has been endless – everything from looking over budgets and advising on how to approach sponsors, to babysitting me through the never-ending paperwork that comes with running a business!”

Craig added: “Ryan has really developed throughout the process, he’s a great listener and has really soaked up all the advice Business Gateway has provided.”

Support Provided

1:1 Business Adviser

Advice on Company Regulations

Networking Opportunities

What’s next?

Following Business Gateway support, Ryan has ambitious plans for Forte Productions. “Once we have our first few artists booked, the main priority for us is getting our outreach work off the ground, as that is where we can really make a difference in Moray. Hopefully we’ll be ready to kick it all off later this year.”

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