Beauty business accelerates growth after successful launch  

About the business

Experienced hair & make-up artist Lisa McAllister launched Lisa Elle Hair & Makeup, which specialises in bespoke bridal and event hair and makeup, in November 2021 after working in the industry for almost 30 years.

How Business Gateway has helped

Shortly after launching her business, Lisa realised that she would need additional support with building her digital skills, recognising the opportunity which social media presented for her business.

She approached Business Gateway for support and was put in touch with a local adviser who offered initial start-up guidance via Planning To Start, Business Gateway’s free online tool which allows business owners to access valuable start-up resources and set goals.

Lisa also undertook a Digital Health Check via Business Gateway’s DigitalBoost programme, to assess her digital capabilities and business needs. She was assigned a digital expert, resulting in a revised approach to her social media.  

This support helped Lisa realise her business goals and future strategy, playing an important role in growing her confidence and becoming a knowledgeable business owner. 

Business Gateway also helped Lisa with hot desking and managing her cashflow. 

Lisa has recently launched a new range of services as her business grows, including skincare and make-up lessons, mindfulness makeup services as well as affirmation work, creating a unique beauty experience.

Lisa McAllister, Founder of Lisa Elle Hair and Makeup, said: “When I came back to being self-employed things had changed so much, I had no idea where to start and quickly realised I couldn’t pick up where I had left off. I contacted Business Gateway and was put in touch with Caroline, whose help, support, ideas and encouragement have been amazing and just what I need in a business mentor.”