Baby retailer creates winning digital marketing strategy thanks to Digital Skills

About the business

Launched in 2015 by Susan Allen, Stirling Pram Centre offers a selection of premium baby and toddler goods including prams, buggies, cots and soft furnishings.

With a highly experienced group of staff, Stirling Pram Centre prides itself on being an established key player in the Scottish baby and toddler retail market.

How Business Gateway has helped

With a highly experienced group of staff, Stirling Pram Centre prides itself on being an established key player in the Scottish baby and toddler retail market.

In order to attract customers from further afield, owner Susan Allen approached DigitalBoost, Scotland’s digital business skills training programme delivered by Business Gateway.

Following one-to-one support from a digital business adviser, an audit of the retailer’s existing social media platforms and free skills workshops, Stirling Pram Centre has worked with DigitalBoost to develop a brand-new digital marketing strategy.

Susan Allen, Co-founder of Stirling Pram Centre, commented: “By working with DigitalBoost, we have developed a digital marketing strategy which will involve new blogs, video content and a children’s YouTube channel. Our increased social media activity and more engaging online presence is already attracting lots of attention, and we are starting to see more customers travelling to the shop from further away.

“The advice that we received was instrumental in building the foundations of our strategy and equipped us with the knowledge and expertise we needed to enhance our overall digital marketing capabilities. We can’t thank Business Gateway enough for their continued support, which has been instrumental in allowing us to promote and showcase our product range.”

Alasdair Busby, Business Adviser at Business Gateway Stirling, commented: “By working closely with the team at Stirling Pram Centre, we have designed a bespoke digital marketing and social media strategy that will help the business to grow its online presence.

“It’s been exciting to see Stirling Pram Centre implement such an ambitious and creative social media strategy, and I hope it inspires other independent retailers to look at their digital business capabilities in a new light.”