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Case Studies

Aberdeen football training academy kicks to the top of the league

John Leitch, founder of PlayitLoveit, turned to Business Gateway to gain the necessary skills to successfully launch and grow his business.

About the business

Aberdeen-based, PlayitLoveit is a football training academy which offers elite coaching to children aged two and above.

Founded in November 2018 by ex-Arsenal, Crystal Palace Ladies and Aberdeen Ladies FC coach John Leitch, PlayitLoveit is the only training academy in Aberdeen to offer state-of-the-art performance technology and indoor facilities for all classes.

The team takes a serious interest in development of the players and services, including football classes and camps, one-to-one sessions and ‘soccer tots’ training. As a result, the company’s commitment to personalised coaching has seen more than 20 children selected for professional football academies.

In just one year of trading, PlayitLoveit has grown to be one of the most popular football coaching companies in the country, with over 150 children currently enrolled in training.

Thanks to Business Gateway, our small start-up business has flourished into a well-respected football training academy. By working closely with our adviser Gillian, awareness of PlayitLoveit is continuing to grow.

How Business Gateway has helped

John Leitch, director of PlayitLoveit, contacted Business Gateway to gain the necessary skills to successfully launch and grow his business. He received one-to-one business support and attended a variety of workshops about business planning, selling skills and marketing.

He explained: “Our Business Gateway adviser offered much needed reassurance and guidance which made the entire process of launching the business less daunting. The free workshops were a fantastic way to quickly gain digital skills to help promote and market PlayitLoveit.

“Thanks to Business Gateway, our small start-up business has flourished into a well-respected football training academy. By working closely with our adviser Gillian, awareness of PlayitLoveit is continuing to grow.”

Support provided

1:1 Business Advice

Advice on Business Plan

Advice on Company Regulations

Advice on Marketing

Market Research Reports

Website Business Guides

Digital Workshops

What’s next?

PlayitLoveit recently entered Business Gateway’s Business Boost programme to help grow the business. Delivered by Business Gateway Aberdeen City and Shire and funded by European Funding (ERDF), this programme is specifically designed for businesses aiming to increase turnover by a minimum of £100,000 in the next three years.

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