Marketing

To raise awareness of your business and what it can offer your target customers, you need to communicate that to them in the right way, using channels that create the biggest impact.

Online Tutorial

46 min read

3 chapters

Advertising & Marketing

Overview

This webinar will help you:

  • To understand the role of marketing in your business
  • To identify your target customers
  • To understand the strengths and weaknesses of your competitors
  • To understand ‘the marketing mix’ and how best to apply it to your business
  • To carry out market research to support your business plan
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