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Marketing and Sales

Digital marketing strategy – More important than ever

When travel is much more restricted than before, it’s even more important for you to have a coherent and effective digital marketing strategy. Here, we run you through the key factors to consider and sources of really useful information that can focus your activities on exactly where your customers are.

Online Tutorial

42 min read

3 chapters

Digital Marketing

Overview

We’ll take you through a logical approach to building your strategy and ultimately helping your online content to be seen (and appreciated) by the right people. The people who are most likely to buy your products and services. We cover:

  • Goals and customers
  • Platforms, Brand and Content
  • Competitors, Planning and Measurement

DigitalBoost is funded by Digital Scotland and delivered by Business Gateway.

Next

1. Goals and customers
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