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Business Gateway partners with the UK’s first ‘Dr of Social Media’ to uncover the power of social listening for businesses

Business Gateway has announced a free online DigitalBoost event with Dr Jillian Ney, the UK’s first ‘Dr of Social Media’, which will equip Scottish businesses with the knowledge to harness their internet data.

23rd February 2023

Taking place on Monday, 27th February at 1pm, the hour-long webinar ‘Social Media Listening with Dr Jillian Ney’ will explore social listening - defining what it is, how it can benefit business owners, and offer tips on how to achieve impact in cost-effective ways.

Award-winning digital anthropologist Dr Jillian Ney is the founder of Glasgow-based The Social Intelligence Lab, a global community for professionals working with social and internet data.

She has worked in the industry for over a decade as a researcher, consultant, spokesperson, and author. She has been voted as one of the most influential women under 30 in digital marketing, has given two TED Talks: “Connectedness and the Digital Self” and “Social Media: The Value Lies in the Data”, and has presented her work at SXSW, Social Media Week, NATO and 10 Downing Street.

Dr Ney began her PhD in social media and consumer behaviour in 2007 at the University of Strathclyde. She discovered that by analysing how people present themselves and interact online, you can gather valuable insights about their behaviour in the real world. Since then, she has been creating methodologies to help businesses understand what is driving customer behaviour by applying behavioural science to social data and other online data sources.

‘Social Media Listening with Dr Jillian Ney’ will be hosted as a Q&A with Business Gateway’s Chief Officer, Hugh Lightbody. Dr Ney will offer expert guidance on how businesses can use online data to identify insights on their target audience and stay competitive, as well as explore the changing impact of the internet on the business landscape.

Dr Jillian Ney said: “Social listening is a powerful tool that can help businesses of all sizes gain a deeper understanding of their audience and stay ahead of their competition, but it is easy to get swept up in the hype of what the technology and data can offer. During the webinar, I will demystify this hype to help businesses concentrate on what's important. I’m delighted to partner with Business Gateway on this session, hopefully encouraging more businesses to discover the untapped potential that lies in their social data.”

Hugh Lightbody, Chief Officer at Business Gateway, added: “We are thrilled to have Dr Jillian Ney join us for this webinar. She has led the field in social and internet data and her insights on how technology is changing people’s behaviour online and offline will help equip businesses with the tools and knowledge they need to succeed.

“Digital know-how is a fundamental skillset for business owners, as the opportunities the online world presents are huge. We hope this webinar, delivered as part of our DigitalBoost programme, provides a valuable resource as businesses navigate the ever-changing digital landscape.”

For further information and to book a slot for ‘Social Media Listening with Dr Jillian Ney’, on Monday, 27th February at 1pm, visit: