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Business Gateway joins forces with VisitScotland to unlock the potential of Scottish tourism

We are thrilled to announce our partnership with VisitScotland, bringing back a highly sought after series of free webinars exploring Scotland’s tourism market, and helping businesses seize the digital opportunities available to them.

4th October 2023

In today’s digital age, consumers are looking online for information and inspiration more than ever before. Having a digital presence is a fundamental asset for businesses, especially those looking to take advantage of the abundant levels of tourism in Scotland.

Running until October 26th, the digital skills webinars for tourism business will delve into a range of topics including how to maximise content for social media, analysing and acting upon digital analytics, tips on blogging and search engine optimisation.

Attendees will have the opportunity to learn from a range of industry speakers who will generously share their guidance and insights.

Whether an ice cream producer, B&B owner, or a tour provider, and whether a novice or a digital pro, there is a broad range of webinars which have been designed to cater to the diverse need of all Scottish tourism businesses, helping attendees to master digital skills, enhance online presence, reach a broader audience, and ultimately see their business thrive.

In partnership with VisitScotland, we aim to elevate the digital landscape of Scottish tourism and ensure that global visitors continue to discover and enjoy the unique experiences that Scottish business owners have to offer.