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A new era for Jannetta's Gelateria as sons take over business

Jannetta's Italian ice cream shop has been a pillar of the St Andrews’ community for over 115 years. Now in its fifth generation, the reigns have been picked up brothers, Lewis and Ross Hazel, as their parents Owen and Nicola aim to take a step back and gradually retire from the business.

20th January 2025

The brothers have grown up seeing the passion, creativity and love of Italian produce that have been passed down through the generations. Lewis explained, “We are very proud to be running the business as brothers, the first since Charlie and Bennett Jannetta Jnr in the 1920s. Both Ross and I share the same passions as our generations of family and we hope to bring fresh and younger sets of eyes to Jannetta’s. The most important part of the business for us is the people who work with us. It is important that we connect with the team and develop their skills with us.” He added, “Our upbringing meant we were always made aware of the importance of fresh, good quality ingredients, in fact it was engrained into us. The Italian recipes passed down over the years have remained true and we are constantly working on ideas for new ice cream flavours, especially ones that set us apart from others in the industry.”

Lewis and Ross both went off to university to study before deciding that taking over the running of Jannetta’s was where they wanted to be. As clients of Business Gateway Fife, Alasdair Busby their Business Adviser, has been there to support the business for many years. He commented, “It has been a real pleasure to have worked with Lewis and Ross’s Dad and Mum at Jannettas Gelateria for over ten years now and have provided strategic advice, Expert Help support for digital improvements, guidance through their major expansion and rebranding a few years ago and facilitated guidance through Fife Council during Covid for covered external seating. We are currently doing research on an online inventory management software. I’m delighted to be working with the 5th generation in this award-winning family.”

Recently, the pair appeared on BBC’s The Repair Shop with an old mobile ice cream trailer, bought at auction in the 90s by their dad and grandad, and it was transformed on the programme and given a whole new lease of life. The cart will be put on display outside the South Street shop.

Whether thinking of starting a business or looking to grow or sustain an existing business, contact Business Gateway Fife for a variety of advice and support.