Writing a Business Plan - Inverclyde

Two Part Business Planning:

9.30am-10.45am – Marketing

10.45am-11.15am – Break

11.15am-12.30pm – Finance

Part One Marketing - helps you to identify your customers, understand your competitors and plan an effective marketing strategy.

• the role of marketing in your business

• identifying your target customers

• identifying the strengths and weaknesses of your competitors

• market research

Part Two Finance - This workshop gives an introduction cashflow forecasting for start-up businesses.

• preparing sales plan

• producing a cashflow forecast

• understanding working capital

• different sources of finance

There will also be information on additional services from Business Gateway and details of other workshops which may be appropriate for you.