Web Psychology - Improve your Online User Experience and Increase Website Conversions [All about UX]

Converting anonymous users into buyers on your website can be competitive and complex. Therefore, ensuring that your website is user-friendly and easy to navigate is essential.

An improved online customer experience will significantly improve conversion rates and turnover, that’s why traditional website design is evolving into User Experience Design.

We will use case studies to look at best practice website design and explore questions such as:

•     What is User Experience and why is it important?

•     How can persuasive design influence users?

•     How does User Experience work and what should you measure?

•     What are the best techniques to make sure User Experience delivers results?

•     Ongoing UX improvement and optimisation.

We will also review some delegate websites, if there are any volunteers, and make recommendations during the session

Aimed at business owners and managers who are looking into improving a website or launching a new one. Benefit those planning on doing this internally as well as those working with external agencies. Businesses attempting to measure return on investment may also benefit.

What will you learn?

How improved user experience can help your tourism businesses grow

What UX techniques you can adopt within your own business (or with your agency)

Why great design makes great business sense

What to review, measure and improve to get better results