Using ChatGPT or Gemini to make sense of your GA4 & Google Search Console data

Are you staring at Google Analytics 4 or Search Console and wondering what it all means? You’re not alone.

This session is designed for business owners and marketers who are tired of feeling lost in their data. We’ll show you how to use ChatGPT and Gemini to break down your GA4 and Google Search Console reports into plain English, so you can finally understand what’s working, what’s not, and what to do next.

You’ll learn:

• How to ask the right questions in and write the right prompts for AI tools to get meaningful answers.
• How to use your data to make confident marketing decisions.
• Where your traffic is coming from, and what’s driving visibility.
• Simple strategies to act on what you learn.

Practical, step-by-step guidance with AI support to make your data work for you, not against you.