Essential information

09:30 - 14:30 Units 27 & 28 City Quay
Camperdown Street
Dundee
DD1 3JA

Through a mix of group work and 1‑to‑1 sessions, you’ll build an actionable marketing strategy that helps your brand reach new audiences and turn interest into income. You’ll also explore upcoming opportunities in Dundee and the key trends shaping the local market.

Get involved in:·

  • Brainstorming ideas and assessing feasibility
  • Clarifying messaging for new target markets
  • Defining tactics for entering new markets
  • Turning your strategy into clear, achievable actions

We’ll help you improve your messaging so it’s clear, relevant and easy for visitors, not just locals, to understand across both online and offline channels. You’ll also explore ways to enter new markets, from partnerships and online visibility to content and in‑person promotion, with guidance focused on what will work for your business rather than generic advice.

You’ll leave with:

You’ll leave with a clear, prioritised marketing plan, complete with realistic next steps, timelines and actions you can actually deliver. You’ll also understand which opportunities are genuinely viable for your business, with a strategy tailored to your specific goals.

After the session, attendees can access 1-to-1 support for feedback and additional guidance on their marketing strategy.

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