This two‑day workshop helps Dundee‑based businesses explore, evaluate and act on new revenue opportunities within the tourism market.
Dates: Tuesday 24 February & Wednesday 4 March, 9.30am - 2.30pm
Through a mix of group activities and 1‑to‑1 support, you’ll develop an actionable marketing strategy that helps your brand reach new audiences and turn interest into income.
What the two‑day workshop covers
You’ll gain insight into real opportunities within the Dundee tourism sector, using up‑to‑date visitor data and behaviour trends to understand:
- Who is coming to Dundee
- What they’re looking for
- Which emerging trends to watch
You’ll get involved in:
- Brainstorming new ideas and assessing feasibility
- Clarifying messaging for new target markets
- Defining practical tactics for entering new markets
- Turning your strategy into clear, achievable actions
By the end of the workshop, you’ll have a tailored marketing plan, clear next steps and timelines, and a solid understanding of which tourism opportunities are right for your business.
Attendees registering for week one will automatically be added to week two which takes place on Wednesday 4 March.