Being talented at beauty treatments is only part of building a successful beauty business. Whether you’re a nail tech, hairdresser, makeup artist, aesthetic practitioner, lash technician, beauty therapist or skincare specialist, marketing plays a huge role in keeping your diary full and your business growing.
You'll be busy running your business, but a little bit of time spent organising the rest of the year will pay you back tenfold!
We’ll cover:
- Building a beauty brand people remember
- Using social media effectively
- Encouraging repeat bookings and referrals
- Pricing, positioning and standing out in a crowded market
- Working with influencers and local partnerships
- Creating offers and promotions without constantly discounting
- Managing reviews and word-of-mouth marketing
We’ll also explore how to market yourself confidently, build a loyal client base, and create a business that doesn’t rely entirely on social media algorithms.
Whether you’re newly qualified, self-employed, renting a chair or growing an established beauty business, this session will give you practical ideas and strategies you can start using immediately.
Please note: This workshop is for businesses based in Edinburgh & The Lothians only. Slides and materials will be shared with attendees only after the session.