Turn social media into sales: Create a clear, practical strategy

Posting without results? Learn how to create a clear social media strategy that attracts the right audience, builds trust, and helps turn followers into customers.

What to expect from this event

Many small businesses use social media but struggle to see real results. This workshop focuses on how to move from random posting to a clear, practical strategy that supports sales and enquiries.

You’ll learn how to choose the right platforms for your business, what type of content actually works, and how often you really need to post. We’ll look at simple ways to promote your products or services without feeling pushy or sales focused.

The session includes practical examples and clear guidance on planning content, understanding your audience, and measuring what works. No trends, no jargon, just sensible advice that fits around running a busy business.

By the end of the workshop, you’ll have a clearer plan for your social media and more confidence in using it as a sales tool, not just a marketing chore.

Want to find more local support?

Visit Business Gateway Shetland

Essential Info

11th February 2026

13:30 - 16:30

In Person

Business Gateway Shetland
Solarhus
3 North Ness
Lerwick
Shetland
ZE1 0LZ

Digital Marketing, E-commerce, Sales, Social Media.

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