Trading Online

This workshop aims to enable you to set up and manage an effective online trading presence.

The workshop will examine:

• e-commerce opportunities for your business
• selecting products to sell online
• what product catalogues and shopping carts are available
• appropriate payment options
• the importance of usability and search engine optimisation
• processes for order management and fulfilment
• distance selling regulations
• good practice in data security
• website performance measures
• selecting suppliers

By the end of the workshop you will be able to draw up a detailed action plan to set up your online trading presence.