What to expect from this webinar
By the end of this webinar, you will understand how to find out (for Google Analytics 4, Instagram & Facebook Analytics):
- The characteristics of people who are accessing your online presence.
- What people are doing when they access your website/s or social accounts.
- How to set goals and objectives on each platform.
- The art of measuring the effectiveness of websites and social posts.
- How to continuously improve digital activities – measures to monitor and actions to take.
There will be particular emphasis on cost-effective/free ways to do the above.
This is a joint VisitScotland and Business Gateway event.
Want to find more local support?
Visit your local officeEssential Info
10th October 2023
11:00 - 12:30
National (all regions)
Webinar
E-commerce, Growing your business, Social Media.
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