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Tourism businesses – Use analytics to evaluate your digital platforms and get customers

This webinar is for people looking for ways to release the true power of the web to work for their business.

What to expect from this webinar

By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics):

  • The characteristics of people who are accessing your online presence.
  • What people are doing when they access your website/s or social accounts.
  • How to set goals and objectives on each platform.
  • The art of measuring the effectiveness of websites and social posts.
  • How to continuously improve digital activities – measures to monitor and actions to take.

There will be particular emphasis on cost-effective/free ways to do the above.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

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Essential Info

16th November 2022

11:00 - 12:30

National (all regions)

Webinar

E-commerce, Growing your business, I.T., Social Media.

National Webinar - Available across Scotland
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