Tourism businesses: Use analytics to evaluate your digital platforms and get customers

Knowing your customers, data & platform effectiveness is vital for any business. Join us to find out how you can find this out quickly & easily.

What to expect from this webinar

Running a tourism business and want to know your customers better? Looking to find out if your online platforms and channels are effective? This webinar is for you.

Join us to find out:

  • The characteristics of people who are accessing your online platforms
  • What people are doing when they access your websites or social accounts
  • How to set goals and objectives on each platform
  • The art of measuring the effectiveness of websites and social posts
  • How to continuously improve digital activities – measures to monitor and actions to take within your business.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

NB: After registering for the webinar, you will receive an email with details of how to access the webinar at the appropriate time.

Want to find more local support?

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Essential Info

14th July 2021

11:30 - 13:00

National (all regions)


COVID-19, Digital Marketing, E-commerce, Social Media.

National Webinar - available to everyone across Scotland

Can't attend this Event?

Watch one of our Online Tutorials