Tourism businesses – use analytics to evaluate your digital platforms and get customers

By the end of this webinar, you will understand how to find out:

• The characteristics of people who are accessing their online presence
• What people are doing when they access your websites or social accounts
• How to set goals and objectives on each platform
• The art of measuring the effectiveness of websites and social posts
• How to continuously improve digital activities – measures to monitor and actions to take.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.