Tourism businesses – use analytics to evaluate your digital platforms and get customers

A webinar for people looking for ways to release the true power of the web to work for your tourism business.

What to expect from this webinar

By the end of this webinar, you will understand how to find out:

  • The characteristics of people who are accessing their online presence
  • What people are doing when they access your websites or social accounts
  • How to set goals and objectives on each platform
  • The art of measuring the effectiveness of websites and social posts
  • How to continuously improve digital activities – measures to monitor and actions to take.

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

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Essential Info

17th March 2021

14:00 - 15:30

National (all regions)


Advertising & Marketing, Digital Marketing, Social Media.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials