What to expect from this webinar
Attendees will gain insights into:
- Understanding key Social Media platforms: Learn about the differences between Instagram, TikTok, and YouTube, including the best content to share for each.
- Your brand's voice: This includes creating your unique social voice and the importance of creating personas for your business.
- Platform best practices: Learn how to create meaningful, engaging, original and consistent content, along with platform-specific best practices and creative content ideas for your business.
- Short-form video creation: Understanding the importance of short-form video content, creating a video checklist, adhering to best practices, and using templates to create video's
- Travel trends analysis: The webinar will also explore the latest travel trends on Instagram, TikTok, and YouTube, helping you stay on top of current social media trends.
This is a joint VisitScotland and Business Gateway event.
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Visit your local officeEssential Info
5th October 2023
11:00 - 12:30
National (all regions)
Webinar
Advertising & Marketing, Digital Marketing, Social Media.
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