Tourism businesses: Instagram, TikTok & YouTube - should you be on them and how?

Learn how to maximise your content on Instagram, TikTok, and YouTube with our webinar designed specifically for tourism businesses. A joint VisitScotland and Business Gateway event.

What to expect from this webinar

Attendees will gain insights into:

  • Understanding key Social Media platforms: Learn about the differences between Instagram, TikTok, and YouTube, including the best content to share for each.
  • Your brand's voice: This includes creating your unique social voice and the importance of creating personas for your business.
  • Platform best practices: Learn how to create meaningful, engaging, original and consistent content, along with platform-specific best practices and creative content ideas for your business.
  • Short-form video creation: Understanding the importance of short-form video content, creating a video checklist, adhering to best practices, and using templates to create video's
  • Travel trends analysis: The webinar will also explore the latest travel trends on Instagram, TikTok, and YouTube, helping you stay on top of current social media trends.

This is a joint VisitScotland and Business Gateway event.

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Essential Info

5th October 2023

11:00 - 12:30

National (all regions)


Advertising & Marketing, Digital Marketing, Social Media.

National Webinar - Available across Scotland

Can't attend this Event?

Watch one of our Online Tutorials