Tourism businesses: Instagram, TikTok & YouTube - should you be on them and how?

Attendees will gain insights into:

• Understanding key Social Media platforms: Learn about the differences between Instagram, TikTok, and YouTube, including the best content to share for each.
• Your brand's voice: This includes creating your unique social voice and the importance of creating personas for your business.
• Platform best practices: Learn how to create meaningful, engaging, original and consistent content, along with platform-specific best practices and creative content ideas for your business.
• Short-form video creation: Understanding the importance of short-form video content, creating a video checklist, adhering to best practices, and using templates to create video's
• Travel trends analysis: The webinar will also explore the latest travel trends on Instagram, TikTok, and YouTube, helping you stay on top of current social media trends.

This is a joint VisitScotland and Business Gateway event.