The beginner's guide to podcasting - webinar

Background

The current situation makes this the perfect time for businesses to acquire a new skill, but also to build an audience. It will give SMEs the knowledge to get started in podcasting, how to position their business, the importance of messaging and how podcasting can be used for branding and marketing.

Course content

The webinar is structured to include everything from the initial idea to the recording, publishing and distribution of the podcast. It will cover:

• An Introduction to content marketing
• The importance of messaging- Who is the podcast for? Why are you doing it?
• The benefits of podcasting-lead generation / building trust / access to markets
• We will focus on the podcasting app "Anchor" and how this should be the "go to" tool for the beginner podcaster with specific advice on how this can help grow their brand.
• Getting started and what it can do for you.
• From creation to publishing
• Podcast promotion / other platforms and utilities
• How to build an audience
• Q and A