Successful Marketing and Promotion

By the end of the workshop, you will be able to:

• Explain what the market is

• Calculate what the price of products or services should be

• Plan how and where to present your product or service to customers

• Explain the difference between features and benefits

• Use questioning techniques to identify products and services that meet the customer's need

• Identify the appropriate features and benefits to achieve sales

• Close the sale through effective question handling techniques