Facebook for Business - Scottish Borders

The workshop covers such topics as, Identifying your customer and their ideal social media platform, Why use Facebook, Copyright and Images, The difference between your personal Facebook page and your business page.

Search Engine Optimisation is also highlighted and how to get your business page found on Google. We will cover Keywords and tagging and how these simple techniques can let new and existing customers find your business.

We will deal with what to post and when and how to write engaging content that will bring customers back to your page time and time again.

Finally we will address measurement, using Facebook Insights to help identify which posts worked, which didn’t work and what to do about it.